Overview of our Services
With over 30 years of proven solutions for brand identity, brand development, marketing and promotion, Neotrope® is ready and able to help you conquest clients in your industry.
Neotrope’s accredited writing staff can help you create ongoing content for your web portal, to increase relevant visibility for your brand in search results, and develop a regular audience to remain engaged with your service or product offerings.
Web Design and Development
Neotrope began building web sites for our clients in 1994, with our first major corporate client portal in March 1995. To put this in perspective, there were less than 20,000 domain names registered worldwide when we built our first client B2B website.
Currently, we specialize in custom sites built for speed and quality content — and easy management — using the WordPress platform which we began using for clients in January 2005.
We can also train you on using the WP platform, or completely manage every aspect of content updates, ongoing content development, social media engagement, tracking and reporting.
Company founder Christopher Laird Simmons wrote his first successful press release in 1981, gaining a quarter-page in color in Playboy magazine in the June 1982 issue’s “potpourri” section, for a self-published booklet. As you might expect, 30+ years later, he knows something about the subject, having helped thousands of companies and individuals gain millions of dollars in publicity.
Neotrope offers both effective press release writing, as well as targeted Direct-to-Editors™ email delivery of press releases to working U.S. journalists at newspapers, magazines and broadcast. We manage our own media lists and contacts at over 40,000 outlets, and are also a strategic partner with PR Newswire®.
Search Engine Optimization
The art + science of search optimization
For 20 years Neotrope has been helping companies be found in search, using our various offerings like dot.Sorcerer™, DotComMojo™ and ContextEngine™. We help develop and optimize websites. We also consult on how to optimize existing sites for better visibility, click-through, and responsiveness. We rely on modern technologies like Bootstrap, Pagespeed and other server-side optimizations, as well as CDN solutions.
Our Last Mile SEO™ solutions for WordPress sites help you reach that final high score on GPS and GTMetrix which includes enabling critical CSS “above the fold,” optimization of assets, offline image re-compression, Yoast SEO set-up and tuning, and much more.
As a technology solution provider, Neotrope has been at the forefront of technologies like Common Ground, PDF, HTML, AMP, content protection, image optimization, and more. We build stuff, we make it work, and we make it easy to use.
LastMileSEO™ DotComMojo™, ContextEngine™ Direct-to-Editors™, PRTrax™, PR Grant™ and PRpurls™ are trademarks and service marks of Neotrope®, all rights reserved. Send2Press® and Neotrope® are registered trademarks in the U.S. and other countries.