FOR IMMEDIATE RELEASE

SEND2PRESS AND CYBERALERT FORM ALLIANCE THAT PUTS AFFORDABLE, EFFECTIVE, PRESS COVERAGE, MEDIA MONITORING, AND MARKETING INTELLIGENCE SERVICES WITHIN REACH OF SMALL BUSINESSES

LOS ANGELES, Calif. - MAY 21, 2003 /PRNewswire/ -- A new strategic alliance between Send2Press (www.send2press.com) and CyberAlert Inc. (www.cyberalert.com) will provide small business owners with a single-source solution for affordable PR services, including news release writing and targeted distribution, and cost-effective media monitoring and news clipping services, it was announced today.

This alliance between two leading media technology companies will give individuals and small companies access to Send2Press' highly skilled, professional PR services, as well as CyberAlert Inc.'s news clipping services from a single source. CyberAlert 4.0, an industry-leading media monitoring solution, utilizes automated Internet-based technology to "read" and clip each day more than 2.2 million pages of news content from more than 13,000 publications and broadcasters worldwide in 17 languages. The NetPinions service monitors Usenet news groups and Web-based message boards and forums. A daily e-mail alert containing the clips found during the previous day, is provided to clients utilizing either or both monitoring service, and a web-based "clip book" allows tracking, saving and printing of articles.

Send2Press is a division of Neotrope, a media relations, advertising, and marketing company founded in 1983. Send2Press was launched in 1997 to take advantage of the new technologies and cost-cutting potential of using the Internet to deliver news releases to the media. New service packages available today on the Send2Press website allow companies to order both news distribution and editing services, as well as CyberAlert 4.0 and NetPinions media monitoring, at discounted "bundle" pricing -- which is substantially less than if the services were ordered separately from each company. Additionally, special introductory pricing is available through June 30.

William J. Comcowich, CEO of CyberAlert, said, "The combination of Send2Press's highly experienced and creative staff and CyberAlert's extensive suite of media monitoring and news clipping solutions provides substantial benefits for small businesses seeking a one-stop solution to disseminate their corporate, product and service announcements to the media and to track news placements, articles, and what people are saying about a company and its products."

"Small businesses can now gain the same kind of news placement and marketing intelligence previously reserved for large corporations willing to spend vast sums on PR, traditional clipping services, and market research," said Christopher Simmons, Neotrope president and founder. "Combined with our affordable and highly targeted news distribution and wire service offerings, news writing and media relations, and now CyberAlert media monitoring solutions, Send2Press is a single source for news dissemination and tracking."

About CyberAlert, Inc.
CyberAlert, Inc. (www.cyberalert.com) of Stratford, CT is an Internet-based press clipping, broadcast news monitoring, and Web clipping service. The recently launched CyberAlert 4.0 is a next generation media monitoring service with innovative new technology to assure fewer missed clips and near-perfect clip accuracy and relevancy. The company's services are used by corporations, not-for-profit organizations and government agencies worldwide for press clipping and news release tracking, broadcast monitoring, market intelligence, competitive intelligence, reputation management, issues monitoring, investor relations, and intellectual property / trademark infringement. The CyberAlert proprietary software system was developed in 1997 and has provided news clipping services to over 2,700 clients worldwide.

About Send2Press
Founded in 1997, Send2Press, (www.Send2Press.com) is one of the leading online-based news release creation and distribution companies helping small businesses and start-up companies reach and inform their target media. All of the staff members are experienced working journalists, published authors, and/or contributing editors to national print publications. Because Neotrope, the parent company, is a 20-year veteran in the media relations business, it is one of the few news distribution companies that maintain its own media database with over 25,000 U.S. contacts.

About Neotrope
Neotrope(R) of Redondo Beach, Calif. (www.neotrope.com), is a privately held marketing, brand development, interactive design, entertainment, and media relations company founded in 1983. In addition to professional corporate public relations services provided to technology and entertainment companies worldwide, Neotrope offers news writing and distribution services for small businesses through Send2Press(TM), and the company's proprietary ContextEngine(TM) contextual marketing solutions (www.ContextEngine.com) have helped place companies in top rankings in major Internet search engines since 1995. Neotrope has strategic partnerships with first-tier media companies including PR Newswire(R). Neotrope is the company formerly known as Mindset.

MEDIA CONTACT:
Christopher Simmons of Neotrope,
+1-310-373-4856,
or neo@neotrope.com, for Send2Press

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