Note: prior to late June 2001, Neotrope was known as Mindset. The press releases in this archive prior to that date will show the company name as Mindset (or Mindset Media, MindsetNetwire, etc.) and not Neotrope.
FOR IMMEDIATE RELEASE
SEND2PRESS AND PR NEWSWIRE FORM PARTNERSHIP THAT PUTS AFFORDABLE, EFFECTIVE,
PRESS COVERAGE WITHIN REACH OF INDIVIDUALS AND SMALL BUSINESSES
LOS ANGELES, Oct. 29, 2002 /PRNewswire/ -- A new strategic partnership between
Send2Press (www.send2press.com) and PR Newswire will provide small
business owners with affordable PR services, it was announced today.
This alliance between two leading corporate news distribution companies
will give individuals and small companies access to highly skilled,
professional help including news release writing and targeted distribution.
Pamela Bartlett, PR Newswire's strategic channels manager said,
"Send2Press's highly experienced and creative staff combined with PR
Newswire's extensive distribution network, means substantial benefits for
small businesses seeking to disseminate their corporate, product and service
announcements to the media."
Send2Press is a division of Neotrope a media relations, advertising, and
marketing company founded in 1983. Send2Press was launched in 1997 to take
advantage of the new technologies and cost-cutting potential of using the
Internet to deliver news releases to the media.
Christopher Simmons, Send2Press president, said: "With the necessity for
tighter budgets, small companies need to maximize the reach, impact, and cost
value of their promotional dollars. The combination of Send2Press's national
media contacts database and PR Newswire's extensive worldwide distribution
network can deliver these things at reasonable rates."
About PR Newswire
PR Newswire (http://www.prnewswire.com) provides electronic distribution,
targeting and measurement services on behalf of some 40,000 customers
worldwide who seek to reach the news media, the investment community and the
general public with their up to the minute, full-text news developments.
Established in 1954, PR Newswire has offices in fourteen countries and
routinely sends its customers' news to outlets in 135 countries in 27
languages. Utilizing the latest in communications technology, PR Newswire
content is considered a mainstay among news reporters and investors as well as
increasing numbers of private individuals. PR Newswire is a subsidiary of
United Business Media plc of London.
About United Business Media
United Business Media plc (http://www.unitedbusinessmedia.com) is a
leading provider of business-to-business media solutions. Its products and
services help companies around the world to meet their market information
needs. UBM's businesses include NOP World, the ninth largest market research
group globally; PR Newswire, the world's leading corporate news distribution
service and CMP, the B2B media and exhibition group operating in focused
markets sectors such as hi-tech, healthcare, property, entertainment, jewelry
& fashion in the US, UK, Asia and Europe.
Send2Press, (http://www.send2press.com) is one of the leading online-based
news release creation and distribution companies helping small businesses and
start-up companies reach and inform their target media. All of the staff
members are experienced working journalists, published authors, and/or
contributing editors to national publications. It is a member of the Public
Relations Society of America (PRSA) as well. Because Neotrope, the parent
company, is a 20-year veteran in the media relations business, it is one of
the few news distribution companies that maintain its own media database with
over 25,000 contacts. As a media relations company, Neotrope(R) represents
numerous technology, software, publishing, and entertainment companies
/CONTACT: Christopher Simmons of Neotrope, +1-310-373-4856, or
firstname.lastname@example.org, for Send2Press/
/Web site: http://www.prnewswire.com
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