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Note: prior to late June 2001, Neotrope was known as Mindset. The press releases in this archive prior to that date will show the company name as Mindset (or Mindset Media, MindsetNetwire, etc.) and not Neotrope.



LOS ANGELES, Oct. 29, 2002 /PRNewswire/ -- A new strategic partnership between Send2Press ( and PR Newswire will provide small business owners with affordable PR services, it was announced today.

This alliance between two leading corporate news distribution companies will give individuals and small companies access to highly skilled, professional help including news release writing and targeted distribution.

Pamela Bartlett, PR Newswire's strategic channels manager said, "Send2Press's highly experienced and creative staff combined with PR Newswire's extensive distribution network, means substantial benefits for small businesses seeking to disseminate their corporate, product and service announcements to the media."

Send2Press is a division of Neotrope a media relations, advertising, and marketing company founded in 1983. Send2Press was launched in 1997 to take advantage of the new technologies and cost-cutting potential of using the Internet to deliver news releases to the media.

Christopher Simmons, Send2Press president, said: "With the necessity for tighter budgets, small companies need to maximize the reach, impact, and cost value of their promotional dollars. The combination of Send2Press's national media contacts database and PR Newswire's extensive worldwide distribution network can deliver these things at reasonable rates."

About PR Newswire
PR Newswire ( provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About United Business Media
United Business Media plc ( is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, the ninth largest market research group globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.

About Send2Press
Send2Press, ( is one of the leading online-based news release creation and distribution companies helping small businesses and start-up companies reach and inform their target media. All of the staff members are experienced working journalists, published authors, and/or contributing editors to national publications. It is a member of the Public Relations Society of America (PRSA) as well. Because Neotrope, the parent company, is a 20-year veteran in the media relations business, it is one of the few news distribution companies that maintain its own media database with over 25,000 contacts. As a media relations company, Neotrope(R) represents numerous technology, software, publishing, and entertainment companies worldwide.

SOURCE Send2Press -0- 10/29/2002 /CONTACT: Christopher Simmons of Neotrope, +1-310-373-4856, or, for Send2Press/ /Web site: /

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